About ATRI

The ASEAN Total Rewards Institute™, or ATRI, is a collaboration of leading human resources and total rewards practitioners to provide professionals the opportunity to be trained and certified in the field of compensation and benefits in the ASEAN regional context.*

ATRI was conceived in July 2014 when Federico R. Marquez, Jr. and Thomas A. Farmer agreed that a large number of Filipino HR professionals desired certification in compensation and benefits, but that the existing options were limited. They agreed to create a progressive, competency-based certification of world-class quality, industry validated and that was regionally contextualized and affordable, to address the specific needs of HR professionals in the Philippines as well as other ASEAN nations.

ATRI is owned by Freelance Total Rewards Pte Ltd, a Singapore-based total rewards management consulting and training firm, led by Thomas A. Farmer, CCP, SPHR, ACTA. The firm has advised dozens of clients in Southeast Asia and beyond, and was established in 2013. Tom is a former Principal with Mercer and a former Vice President, Compensation & Benefits for InterContinental Hotels Group. He has trained over 2,000 HR professionals and over 600 line managers on pay-related topics.

ATRI training and assessment services are offered through Human Resources Management and Business Solutions Inc., or HRMBSi, a management consulting and event services company registered in the Philippines. HRMBSi is the leading event and training provider in the Philippines for employers and HR professionals. Freddi Marquez is Chairman of HRMBSi and is formerly Senior Vice President, Human Resources for St. Luke’s Medical Center in the Philippines.

ATRI courseware and assessments are validated by a distinguished Industry Panel consisting of six highly experienced and regarded total rewards practitioners and instructors in Southeast Asia:


* ATRI is not formally affiliated with the Association of Southeast Asia Nations, nor do we suggest any such affiliation. The use of “ASEAN’ in our name is strictly a reference to the geographic region we primarily serve.


Our event organizers bring the total rewards community together and match learners with the right opportunities based on their learning priorities and needs. Partners are independently-owned licensees, having exclusive rights to offer ATRI certification and learning events for various markets and audiences, in addition to their other offerings. ATRI chooses only reputable partners who conduct business with integrity and put relationships first. 

HRMBSI is our founding partner, based in Manila, Philippines. Led by ATRI co-founder, Mr. Freddi R. Marquez Jr., HRMBSi is our local licensee for the Philippines, running local-flavor certification workshops and other ATRI learning that cater to those seeking to learn the subject matter in the local context, with local language (Tagalog) discussions, and local guest speakers. They are also ATRI’s administrative arm, producing certificates, maintain official records and assisting other partners as needed. HRMBSi is also viewed as a center of excellence for total rewards profession in the Philippines and beyond, and has held an annual Total Rewards Congress, presented by ATRI. See the Gallery for photos of this event, which is among Asia’s largest gatherings for total rewards. You may contact Ms. Aimee at HRMBSi regarding upcoming ATRI events at ahbalbalosa@hrmbsi.com.ph

HRD-Future is our regional partner, based in Singapore, reaching across the Asia-Pacific region and beyond. They are ATRI’s exclusive licensee for “regional” certification workshops and courses, which have no geographic  boundaries, and cater to those who wish to learn alongside people from other countries around the region, in 100% English and using examples that reflect various ASEAN or broader Asian practices. You may contact Ms. Elbee at HRD-Future regarding upcoming ATRI events at elbee@hrd-future.com

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WARD is Worldwide Academy for Research and Development, based in Dhaka, Bangladesh, serving both Bangladesh and broader markets in South Asia and beyond. HR leaders in South Asia may contact WARD for information on local-context learning and certification opportunities from ATRI, or under WARDs various HR certification programs and masterclasses. WARD can be reached at info@worldacademy.uk

VNHR is Vietnam Human Resources Association, based in Ho Chih Minh City, serving the HR professional community in Vietnam. VNHR is our licensee for the Vietnamese HR community and market, offering ATRI certification and learning events in the Vietnamese local context and with some local Vietnamese language discussion and examples. You may contact Ms. Anthea at anhtho.vu@vnhr.vn for information on upcoming ATRI events.